Demand and supply, elasticities, market failure, and the theory of the firm. Market structure content is examinable for H2 A-Level and IB HL candidates only.
Factors Affecting Demand and Supply
All syllabuses
Every non-price determinant of demand and supply, grouped and paired with the direction of the resulting shift. This is the sheet that fixes the single most costly error in Paper 1: confusing a shift of the curve with a movement along it, which collapses an otherwise sound answer into a bottom-band response.
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Uses of PED & PES
All syllabuses
Elasticity is only worth marks when it drives a decision. This mindmap covers the total revenue rule and its use in firm pricing strategy, how the incidence of an indirect tax splits between producer and consumer, why governments tax price-inelastic goods for revenue but need other instruments to change behaviour, and why commodity markets with low PED and low PES suffer violent price swings.
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Usefulness of XED
H1 & H2 A-Level
Cross elasticity of demand is examinable at H2 A-Level and does not appear in the current IBO Economics guide, so IB candidates can safely skip this one. For H2 A-Level students: how firms use XED to identify substitutes (positive XED) and complements (negative XED), and what the magnitude of the coefficient reveals about the intensity of competitive rivalry. Applications run from pricing and bundling decisions to how competition authorities use XED to define the boundaries of a market.
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Public Goods vs Merit Goods
All syllabuses
The most confused pair in market failure. Sets out the two defining properties of a pure public good — non-excludability and non-rivalry — and why together they produce the free-rider problem and complete market failure, against merit goods, which markets do supply but under-provide because of positive externalities and imperfect information. The distinction is not cosmetic: complete and partial market failure call for different policy responses, and examiners mark that discrimination.
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Internal Economies of Scale
H2 A-Level & IB HL
The five sources — technical, managerial, marketing, financial and risk-bearing — with the specific mechanism by which each lowers long-run average cost. Also covers internal diseconomies of scale and why the LRAC curve eventually turns upward. Most often tested as a bridge into market structure: economies of scale are what make some barriers to entry insurmountable.
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Perfect Competition vs Monopoly
H2 A-Level & IB HL
A side-by-side comparison of price, output and both efficiency conditions — P = MC for allocative efficiency, production at minimum average cost for productive efficiency — with the deadweight loss triangle under monopoly clearly located. Crucially, it also carries the counter-arguments: dynamic efficiency from retained supernormal profit, economies of scale in a natural monopoly, and contestability. Those are the evaluation points that separate a descriptive answer from a top-band one.
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Natural Monopoly
H2 A-Level & IB HL
Why a single firm can supply an entire market at lower average cost than several firms could, driven by very high fixed costs and economies of scale that persist across the whole relevant range of output. Covers why the LRAC curve is still falling where it meets demand, and the regulatory dilemma this creates: marginal cost pricing achieves allocative efficiency but forces the firm into a loss requiring subsidy. Standard applications are utilities, rail and MRT networks, and telecommunications infrastructure.
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Barriers to Entry
H2 A-Level & IB HL
Separates structural barriers — economies of scale, network effects, control of essential inputs, legal protection — from strategic barriers such as limit pricing, predatory pricing and brand proliferation. The point examiners look for is that barriers, not current market share, are what allow supernormal profit to survive into the long run.
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Theory of Contestability
H2 A-Level only
A contestable market is defined by the threat of entry, not the number of incumbents. This sheet maps the conditions for perfect contestability, the hit-and-run entry mechanism, and the role of sunk costs as the true barrier. The conclusion students most often miss: a monopolist in a highly contestable market may price close to normal profit despite facing no actual rival — which is precisely why market share alone tells you very little about market power.
📥 Download the Theory of Contestability infographic (JPG) 📖 Read the full Firms & Market Structure notes